Not too long ago I was on vacation in Atlanta where we stopped at the Coke museum. Coke had created a museum of nothing but old coke memorabilia, history, taste testing and the process to create Coke. It was really interesting stuff. I mean wow, what a great way to build its brand recognition also! Hundreds and hundreds of people were standing in line to go inside to learn about and see all things Coke.
There was one thing that stood out to me. I noticed a secret stealth marketing tool by Coke that was brilliant (whether it was intentional or not). Just about everyone was taking pictures. Everyone was taking pictures with stands, logos and mascots of Coke. These pictures are all tiny advertisements for Coke. Social networking websites like Facebook, Myspace, or Flickr all offer free picture uploading. What do you think these people are going to do with all those digital camera pictures from their trip to the museum? They are going to upload them to the internet for their friends and family to see. See what I mean? I uploaded them to my blog. Now they are here for you guys to see!
Here’s an idea for your business: Find creative methods to get people to take pictures with your company. Perhaps you could put up a cool background that they could feel like a celebrity on the red carpet, or bring out a mascot or someone famous in your industry. Maybe you could go a step further and hire a photographer to take pictures and put your logo and website on the bottom. It could help spread your brand through social media like facebook, myspace and flickr.
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You don’t have to get stuck with just online facebook ads or luck with people finding you when promoting your social media pages. Why not promote them offline as well? You see everything your company does is marketing in some form or another. Whether it’s sending a bill or delivering a product, it’s all delivering a message to your customers about your brand. It’s all marketing. In this picture, we see a great example of this by Express clothing’s marketing department. They promote their social media websites directly on their bags! It encourages their customers to interact with their company. A tip of the hat to you Express. Why not use other areas of your business to integrate your marketing? 
