Do This Right Now:
Step 1: Pull out few hundred dollars.
Step 2: Light them on fire.
Now, most likely you are thinking that I am a nut job for telling you to do this. The truth is that you are doing this already. You are literally grabbing wads of money and just lighting it on fire. Most companies are doing this because they do not know what marketing is exactly.
So to help, here is my definition of marketing: Incorporating all aspects of your business into convincing someone to know, like, trust and buy from you on a regular basis. Marketing is not just sales, ads or getting customers. It’s customer support, employees, customer relations, accounting, sales, advertising, cleanliness, and the 8 million other things it takes to keep a business running smoothly. When you do not consider these other factors into your marketing, you can lose customers. If you have a horrible tech support staff, customers will hate dealing with you and find another company that treats them better. If you have a dirty restaurant, people won’t want to eat there. If you don’t ship things correctly, customers will buy somewhere else. Marketing is not as simple as you would expect. It’s more than the ads your company produces. Marketing is everything. In your business what other areas besides ads and sales can you improve your marketing?
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That’s right, I said it. Your business card is stinking worthless. Right now it’s sitting in either the trash somewhere or in a big pile of other business cards never to be found again. The business card can be a great tool for your business. It’s your calling card, but you must make it interesting enough to keep and make the folks who get it ACT! Too many businesses simply have the standard: Name, Address, Fax, Cell, Logo, Name, Email, Tag-line and Website.
Not too long ago I was shopping for a computer. I went to several locations and talked to several people. I noticed the same sales and marketing mistakes at all of the locations. These stores could spout off all of the great features and how one was faster than the other, but they didn’t focus on the one thing that mattered to me most: WHAT IT COULD DO FOR ME. Why didn’t they ask me what I was going to be doing with it? Why didn’t they ask me what I wanted to accomplish with it? 
I snapped this picture at a trade show recently on my iphone during an event for one of my clients. As you can see at another booth, there are employees just sitting there propped up, barely acknowledging a customer. This event cost that business owner around $2,000- $3,000 for a booth, he bought four for his set up. All sabotaged by these two employees who didn’t care. 
A friend of mine sent me this picture. This bathroom is so interesting, it’s hard not to talk about it. Thats how your business needs to be. What can you do to make your business so exciting, people can’t help but talk about it? 
