Not too long ago, I spent a few hours visiting a friend at the hospital. I noticed how the doctors gave her a prescription to take elsewhere to fill. Why is it that doctors haven’t figured out to put a pharmacy right smack inside the hospital? All day long they are writing prescriptions, why not sell the medicine too? The customers are right there ready to buy them. In fact, it’s even a hassle for them to go elsewhere to fill it. Why don’t they have a pharmacy or even put in something like a redbox medicine vending machine? Makes absolutely no sense. Doctors are literally letting money skip right out the front door!
But what about you? What are you letting skip out the front door? I am amazed at the amount of businesses that do not expand their horizons and add additional services, products or upgrades to their core businesses. You have related services and products that your customers are seeking and currently buying from. Why not expand and cash in on that market too? Your customers already like, trust and have purchased from you. It’s an easy sale! So what could you do for your business? You find other services or products that relate to your business and create new revenue from them. Not sure where to begin?
Lets jump back to the hospital to show you an example. If I owned that place, I would have a pharmacy/store that the patients had to walk through in order to leave the building. I would make it to where it seemed silly or abnormal to go anywhere else to fill that prescription. I’d be selling food and entertainment in the waiting rooms for the family. I might even have a service that families could order delivery of food. What about something like itunes that patients could purchase their favorite TV shows or movies while they recovered in their hospital beds? They have to lay there anyway, why not bring entertainment to them? I would have different levels of treatment patients could purchase and upgrade to. Ever notice how some people will always opt for the most expensive package they can get? Perhaps there would be V.I.P hospital rooms that were well decorated and had personal service for extra fees. I would have rooms or beds families could purchase to stay near their ill family members so they didn’t have to go home. See it’s easy, once you start getting the creative juices flowing.
What additional products or services can you add to your business?
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