Undoubtedly, you realize you have competition in your business. There is always someone else trying to out do you and take your customers away. It’s important to know what they are doing with their businesses, but you shouldn’t structure your business around them. A lot of businesses battle each other and are constantly reacting to the competition. When one business offers a special the other runs out and tries to beat it with a better offer. When one company offers a new product or service, another runs out, throws on a new coat of paint, and puts their version out there too. The problem with this is that you start focusing solely on the competition and responding to them rather than doing what matters. Instead of innovating, you start imitating. Real growth and incredible change doesn’t occur when you are constantly responding to the competition. You’ll never do anything revolutionary by creating the the same or a little better than everyone else. Copying leads to mediocre results. Innovation can lead to big wins. When you don’t do things different, there isn’t anything that stands out about you amongst the herd out there. You just blend in with everyone else. Stand above the herd and create something something new. Do something different.

“Innovate faster than they can copy.” Ray Kroc