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6a00d8341bfef653ef00e54f239b7b8833-640wiI have noticed something very common among my entrepreneur friends: we often feel like the odd man out (Or odd women out, for my lady readers).

I have found that entrepreneurs often have a hard time hanging with their old friends and they feel like they are out of place. We are different. We see the world through a completely different set of lenses than most people. We have different experiences, problems and struggles. We are constantly thinking about different things on top of what others think about. We don’t get to leave it behind or come back next Monday like most people. The books we read and television we watch, to the daily activities we partake in and our lifestyles have all completely changed so dramatically that common ground has been lost. You can’t talk about the things that are the most important to you such as your daily struggles with customers, your victories and experiences. It’s not that you feel superior to your old friends or anything, or that what your friends have to say isn’t valid, it’s just that you have become this new person inside. It’s hard to connect with them in this huge aspect of your life. Your lives are completely different now. This often leads to feelings of becoming the odd man out in your old circles. You have this massive side of you that you feel you can’t share with anyone you care about because they don’t understand or can’t relate to you.

I remember trying to talk about business life with my friends and family. They would just blank stare at me like I was from another planet. They were very important to me, but I felt this huge sense of isolation among them. Their lives were so completely different from my own, it was like being in a crowded room and still feeling lonely.

We entrepreneurs are the odd men out. We are different and are no longer normal to our old friends. It’s like we are from a new world. The problem there is that we have lost our common ground. Our connection has changed because of this new side of us. I have found the secret that will help us manage this: Surround yourself with like minded business owners and professionals that want you to succeed and encourage them to do so as well. Meet with them frequently. If you do this you will gain a new network of individuals that you can celebrate success with and face similar challenges together. You will also gain a vault of experienced information that you can build and profit from. You will be amazed at the differences in your conversations and how fulfilling it can be to talk with someone who is in the same boat as you are. You need that time to share your victories, experiences, trials. Please do not get me wrong here, I’m not saying that you should abandon your family or your friends at all. They are still your family and friends, only you have changed. You need this new network of like minded people to connect with your business side of life that your friends and family cannot fill.

Build a network of folks who are just like you. This way you can bridge this inner gap inside yourself and share your business side with people of like mind. You will be amazed at how refreshing it is.

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The Two Mothers

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mom_potty_mouth_pm-thumb-270x270This past Sunday I was volunteering at my church. I noticed something interesting with two different mothers that I talked to. The first mother showed up with a huge scowl on her face hauling two kids behind her. She looked frustrated as could be, like she had been fighting with them all morning. I said, “good morning” and attempted to strike up a conversation with her asking her how her day was going. She told me how her two kids were being a pain and had not been cooperating with her all morning. They made her late to church and so on and so on. One kid wouldn’t get ready and the other spilt her milk all over the brand new rug. She was having one of those days that everything just flat out went wrong and got worse and worse. She went on her way with that same scowl. You could tell this lady’s mood wasn’t going to change anytime soon. She was just flat out going to have a bad day. So I smiled at her as she went on her way.

The second mother came about 15 minutes later. The service had already been started for 20 minutes and she was hauling 4 little kids no older than 6 or 7 years old each behind her. She had a big smile on her face. She struck up a conversation with me asking me how I was. She continued how blessed she was to be here, even if she was just a “little bit” late. Her husband had taken the van early to work and she had to walk with her kids to get to it. She laughed as she told me how one of her kids had decided to check out to see if his new boots were waterproof by jumping into mud puddles on the way there. She laughed as she said: “At Least now he knows they aren’t!” She told me how she forgot something at home and had to run back to get it. It actually ended up being a good thing because it had reminded her to grab her donation to a children’s christmas drive. She had the warmest smile and just radiated happiness when she walked on into church.

Here was a lady that had double the responsibility of the previous lady with twice as many kids. She was twice as late as the other mother and had bigger issues to deal with her kids. She kept on smiling and didn’t allow it to ruin her day. The point I’m making here is that we can choose if we are going to let our bad days rule us. We can let our problems or small set backs rule our days, or we can make the best out of them and push forward. We can be like the second mother and see the good in bad situations. Or we can choose to be like the first and let it ruin our day. When we allow ourselves to be ruled by outside circumstances where does that get us? Nowhere. It leaves us weak and vulnerable and subject to outside forces. Instead, if we allow ourselves to rule our environment we can become powerful. If we do that, then we can live in and shape our environment in any way we want.

When you are faced with a problem, do you allow it to completely rule you, or do you rule it?

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Take Time Out For The Good Stuff

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One of my favorite people on earth, My Grandmom making me from scratch Biscuits and gravy and her world famous eggs!

One of my favorite people on earth, My Grandmom making me from scratch biscuits with gravy and her world famous eggs!

There is no doubt that independent business owners bust their tail and work harder than most people. Even after their doors have closed for the day, when the employees have already left for home, they spend time thinking about new strategies, fixing problems and finding new opportunities. This type of behavior sets them up for success. However, it also sets them up for failure as well. Failure in the home and family life.

High achievers sometimes have the tendency to miss out on some of the home life because they are so focused and driven on work life. I think sometimes that we forget the importance of home and family. We get so caught up in our mission to provide and create, sometimes we forget about the good stuff at home with our families.

We all need breaks from work to stop relax and recharge the batteries. It’s important for us to play and take time out to refocus and to spend with our loved ones. Not only is it important to have that connection at home, but it can also make you a better achiever. When you take a break, you can clear your mind and put stresses from work aside for awhile. It helps you relax and take a new perspective from where you were before.

If you live well, you’ll earn well. If you live well, it will show up in the texture of your voice. If you live well, It will show up in your face. If you live well it will show up in the magnitude of your personality. –Jim Rohn

It has been a long time since I have been home and being there has reminded me just how important it is! We shouldn’t miss out on the good stuff like holiday traditions, breakfast at Grandmom’s house or board games with the family. If we do miss out on our family or loved ones lives it might get to where it’s too late for you to experience it at all! So step back this Thanksgiving holiday and take a break to spend time with the family.

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IMG_0169Not too long ago I was on vacation in Atlanta where we stopped at the Coke museum. Coke had created a museum of nothing but old coke memorabilia, history, taste testing and the process to create Coke. It was really interesting stuff. I mean wow, what a great way to build its brand recognition also! Hundreds and hundreds of people were standing in line to go inside to learn about and see all things Coke.

There was one thing that stood out to me. I noticed a secret stealth marketing tool by Coke that was brilliant (whether it was intentional or not). Just about everyone was taking pictures. Everyone was taking pictures with stands, logos and mascots of Coke. These pictures are all tiny advertisements for Coke. Social networking websites like Facebook, Myspace, or Flickr all offer free picture uploading. What do you think these people are going to do with all those digital camera pictures from their trip to the museum? They are going to upload them to the internet for their friends and family to see. See what I mean? I uploaded them to my blog. Now they are here for you guys to see!

Here’s an idea for your business: Find creative methods to get people to take pictures with your company. Perhaps you could put up a cool background that they could feel like a celebrity on the red carpet, or bring out a mascot or someone famous in your industry. Maybe you could go a step further and hire a photographer to take pictures and put your logo and website on the bottom. It could help spread your brand through social media like facebook, myspace and flickr.

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Happy Thanksgiving!

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HAPPY THANKSGIVING!

If you didn’t know, today here in the U.S. is Thanksgiving. It’s a day to step back and express our gratitude for our blessings. I am thankful for so much in my life, my family and friends, my church, my business and I am also thankful you you all, my readers. Thank you for all of your support with this blog. This wouldn’t be here without the help of you all forwarding it to your friends and retweeting my blog links. It really means a lot to me that so many of you would help out in promoting it to your friends, business associates and more! So thank you all. I hope you all have a wonderful Thanksgiving! 50_signature




Here are a few pictures from our meal:

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Have A FlashBackward

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flashforward-logoA lot of people are pretty big fans of this new show FlashForward.

If you haven’t seen it, FlashForward it is a TV show where everyone on the planet loses consciousness during some strange mysterious event for 2 minutes and 17 seconds (Check out the trailer for it here). During this they all have a vision of their lives six months in the future. Some see themselves with romantic relationships with people they have never met. Some see visions of their death. Some of them even try to change what they see in their vision. It’s a pretty interesting concept.

I’m sure all of us wish we could have a FlashForword and see where we are going to be in six months. It could be pretty interesting to see our futures. Although seeing our futures might be impossible now, it is possible to look at our past and see how that has lead us to where we are now.

Instead of having a flash forward let’s have a flash backward.

Are you happy where you are right now?
What has lead you to this point?
How did you get here?
Where did you invest your time?
What were the outcomes?

Ask yourself these questions and look at the root cause for where you are today. We humans have an incredible ability, one that no other creature on the planet has. We have the ability to change where we are headed. I don’t care where you are right now, you can change and move forward. You have the strongest weapon of all: yourself. If you have the determination and commitment you can accomplish what you set out to. If you commit, the world will make way for you. Nothing can stop the man who is determined.

The blowing winds are but our servants when we hoist a sail.

“You cannot change your destination overnight, but you can change your direction overnight” –Jim Rohn

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Robots With Emotions. WOW.

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This pretty much blew me away. Amazing how far we have come in just a few short years!
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russian-rouletteAre you playing Russian roulette with your business? Well, you could be if you aren’t marketing to women. Not too long ago a study found that women control 83% of purchase decisions and are the chief purchasing officer in most households. This mammoth-sized market has become a 4.7 trillion dollar machine (and that does not account for teen spending). Women are a majority, not a niche market. Another study found that women are responsible for more than 89% of bank accounts, 80% of healthcare, and 51% of all electronic purchases.

There is, however, one big problem: communication to them. A lot of marketing is aimed at a male audience and does not account for the large market of women. Women are a much tougher crowd to convince to purchase. What can you do to make your business speak her language? I have assembled a FEW concepts to help over the next few blog entries.

To begin: If you are going to market to women, you must understand the differences between the men and women and how they shop. Men buy while women shop around a bit. For example, a man and woman go to purchase a particular item. The man is going to walk in, find it and buy it within 5 minutes. Women however, are much more complicated. A woman is going to seek information first to learn the ins and outs of the product or service. In a recent study, 70% of women do research on a particular product before they purchase. Women like to find out all the nitty gritty first. They do this because they want to make informed decisions about a product or service. She, for instance, might Google a review of a restaurant or ask a salesmen a few questions. Ever notice how women will read the instructions, while men tend to just try to put it together? Similar concept. Women want the info first before acting.

The next concept is that you must understand that a woman goes through what I call a “shopping process.” She first, will find the product or service she wants. She then will think about it and then will think about it some more. She goes through a collaborative process where she will ask questions like, “what do you think about this?” or “does this look good?” Make your store a place that allows for collaboration from friends with things like couches in the dressing area. Or your business could offer “consultants” to offer free advice. Here is an example: There is a great women’s clothing store that has style consultants that show women how to dress for their body shape, skin tone and much more. They establish a connection with her and reassure the woman that they look good in that dress they tried on. Imagine the difference in a place like that over shopping at Wal-mart. Also, make comparison-shopping easy. Show her that she is making the smartest decision with testimonials and benefits of purchasing from you. She needs to know her purchase is the right choice. Teach your salesmen or employees objections she may have and how to respond to them properly. Women are very detail-oriented. She next has to feel good about her purchase. She will consider factors like: how will this affect me or my family? Lastly, if she feels completely satisfied, then she makes a purchase.

Don’t play Russian roulette with your business and start marketing to women. More concepts to come soon!

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ross-giantmanDenial of yourself is one of the saddest tragedies of our world today. We have millions of people out there that are holding themselves back by denying their extraordinary ability to accomplish something.

They deny who they are.
They deny who they could become.
They deny their future success.

Right now, there is someone somewhere holding a new invention, a new symphony, a new cure, a new book or a new business idea inside themselves that could revolutionize their industry. We have assistants that should be running companies. There are back up singers that should taking the front stage. However, their self doubt has held them back. They sabotage their success with internal statements like: “I couldn’t do that. I don’t have the education.” Or “I’m not good enough. There are thousands better than me.”

They have denied their inner giant. They have denied their ability. They have told themselves that success is for other people and not them.

You have untold talent right before you. It’s lingering inside of you. Right within your grasp. If you continue to think small, you will remain small. You are capable of doing great things. You have talent inside of you waiting to burst out and carry yourself into greatness. I truly believe that you can do something incredible, if you dedicate yourself to your success. Stop holding yourself back. Stop limiting your own supply.

You have the talent.
You have the knowledge.
You have the ability.

SO USE IT.

Are you denying your inner giant?

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pasbrandx008370-reaping-what-you-soThere are two lessons that I have learned that has influenced me more than anything else. I learned them from two great speakers, Jim Rohn and Jack Canfield. The two lessons are:

#1: Take 100% responsibility for your life.
#2: You reap what you sow.

In his book, The Success Principals Jack writes:

One of the most pervasive myths in the American culture today is that we are entitled to a great life- that somehow somewhere, someone (certainly not us) is responsible for filling our lives with continual happiness, exciting career options, nurturing family time, and blissful personal relationships simply because we exist. But the real truth is that there is only one person responsible for the quality of life you live. That person is you.

You are either the key or the lock on to your success.

It amazes me just how different my life has been once I learned these two foundation principles. I learned that where I was at, was 100% my doing. It wasn’t my environment. It wasn’t my circumstances. It wasn’t the economy. IT WAS ME. When I took a step back and looked at the down and dirty truth, I found that I had created who and where I was in life. It was my efforts that determined my future.

Acceptance of what has happened, is the first step in overcoming any misfortune. — William Joyce.

Most of us have the tendency to blame everything but ourselves. “Oh, it’s the economy.” “My boss doesn’t pay me enough.” Or “My kid doesn’t come by enough.” It’s always everyone else’s fault and not our own. We never step back and see the real problem: OURSELVES. The truth is that we determine where we are and where we are going. We choose to live the way we do. There is always something more or extra we could have done. We could have banged on more doors rather than sitting around complaining. We could have worked harder and built a better product. We could have spent more time with our families. We could have dedicated more time to our craft than watching TV. There is always something else we can do to work on our success.

We have to stop blaming everything else and realize that WE alone are responsible for our results. Take responsibility for where you are. Know that you will get out of life what you put in.

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