Have you ever seen a fly that tries to escape outside only to be blocked by a window? What does the fly do? It keeps flying right smack into the window. It doesn’t try a new route. It stays on the same path and fails constantly. Is your business that fly? A lot of businesses have really poor marketing. Even worse, they keep doing the same thing over and over again without realizing it’s not going to work. They are like the fly that keeps flying into the window.
“Half of my money is wasted on advertising. The problem is I don’t know which half.”
One reason why so many have trouble is they do not track their marketing. Why not create systems where you can track your advertising dollars and see returns from your advertisement to a sale from a customer? By inserting promotional codes or offering coupons with your print ads, you can directly see that your marketing dollars are working effectively. Technology has made this extremely easy with Internet advertising. With Google Adwords, Facebook, and Analytics, you can find out what ads are working, and all kinds of useful information like what keywords potential customers are clicking on.
Trackable marketing tells you that because you spent X amount on marketing and advertising, you received X amount in return. Don’t just think your ads are working, KNOW they are working. One time I told a client that he should stop running an ad, that I was sure it wouldn’t have any effect on the sales of his business. Eventually, I convinced him to stop with the guarantee that if it had effect I’d pay for the ad’s next run. Sure enough, no change. This ad was completely worthless! He was shocked because he was sure it had worked! Had he had a way to track it perhaps he wouldn’t have wasted tons of money on that ad that wasn’t doing anything at all for him!
What can you do right now to start tracking the results and effectiveness of your marketing?
Like what you see here at Davidbustle.com? Subscribe or share with friends:
Or share with friends!
Not too long ago, I spent a few hours visiting a friend at the hospital. I noticed how the doctors gave her a prescription to take elsewhere to fill. Why is it that doctors haven’t figured out to put a pharmacy right smack inside the hospital? All day long they are writing prescriptions, why not sell the medicine too? The customers are right there ready to buy them. In fact, it’s even a hassle for them to go elsewhere to fill it. Why don’t they have a pharmacy or even put in something like a redbox medicine vending machine? Makes absolutely no sense. Doctors are literally letting money skip right out the front door!
One of my biggest inspirations is a man named Jim Rohn. His philosophies about business and life have had a profound impact on me. It is almost physically impossible for Jim to open his mouth without having pure gold come out. Anyway today is his 79th birthday. Jim, Happy Birthday. In honor of his birthday, here are a few awesome quotes by him: 
Last night in my reading I found this quote: 
BELIEVE while others are doubting.
Do This Right Now: 
That’s right, I said it. Your business card is stinking worthless. Right now it’s sitting in either the trash somewhere or in a big pile of other business cards never to be found again. The business card can be a great tool for your business. It’s your calling card, but you must make it interesting enough to keep and make the folks who get it ACT! Too many businesses simply have the standard: Name, Address, Fax, Cell, Logo, Name, Email, Tag-line and Website.
You don’t have to get stuck with just online facebook ads or luck with people finding you when promoting your social media pages. Why not promote them offline as well? You see everything your company does is marketing in some form or another. Whether it’s sending a bill or delivering a product, it’s all delivering a message to your customers about your brand. It’s all marketing. In this picture, we see a great example of this by Express clothing’s marketing department. They promote their social media websites directly on their bags! It encourages their customers to interact with their company. A tip of the hat to you Express. Why not use other areas of your business to integrate your marketing? 
