I absolutely love this video. It’s an ad from Apple way back in 1997. I thought that it basically summed up my readers better than anything else.
Here is the text version:
Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them.
About the only thing you can’t do is ignore them.
Because they change things.
They push the human race forward.
And while some may see them as the crazy ones,
We see genius.
Because the people who are crazy enough to think
they can change the world,
Are the ones who do.
So here is a toast to you, readers. You are the imaginative, the creative, the mentally and physically strong, the innovators, the revolutionaries and the creators that push our world forward. Keep on following your hearts and passions. Keep on in your pursuit to build something incredible to give to the world. Show the world who you are and what you are made of.
Put a bullet through the forehead of mediocrity.
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I have noticed something very common among my entrepreneur friends: we often feel like the odd man out (Or odd women out, for my lady readers). 
Denial of yourself is one of the saddest tragedies of our world today. We have millions of people out there that are holding themselves back by denying their extraordinary ability to accomplish something.
I had a teacher once tell me: “Why can’t you just be normal and do the assignment the way it says to do it? You aren’t going to finish in time.” I never was much of your typical follow the directions student during my schooling. I often wanted to do something different. I would try and take an assignment that interested me and make it my own. Create a new experience and learn something that I cared about learning. Sometimes they came out incredible, and others were colossal failures. I may not have finished some projects exactly the way they were supposed to be done all the time and I may have had some belly flops, but the point was that I learned something out of it that was worth it. Every time I went my own way I created a new experience it has influenced me in some fashion. Wouldn’t it be better to do something that interested you that you could better yourself from? Wouldn’t that be better than just do something to pass the given requirements?
Not too long ago, I spent a few hours visiting a friend at the hospital. I noticed how the doctors gave her a prescription to take elsewhere to fill. Why is it that doctors haven’t figured out to put a pharmacy right smack inside the hospital? All day long they are writing prescriptions, why not sell the medicine too? The customers are right there ready to buy them. In fact, it’s even a hassle for them to go elsewhere to fill it. Why don’t they have a pharmacy or even put in something like a redbox medicine vending machine? Makes absolutely no sense. Doctors are literally letting money skip right out the front door!
We live in a society that wants everything right now, this second. We want to lose the weight and become fit in just a few days with special magic pills. We want to buy a program on T.V. and become millionaires over night. We all want instant gratification. In my opinion, instant gratification is one of the leading causes of failure. 
The other day I was driving down the road and noticed my new Jeep wasn’t giving it all of its power. Something was holding it back. I pulled over to see what was going on to realize that I was driving with the emergency brake on. 
I’m a pretty big Joss Whedon fan. I loved Buffy, was a huge fan of Firefly and now I enjoy Dollhouse when I get a break. I also like this quote by him about passion. Enjoy! 
Today marks opening day for Keeneland here in Lexington, KY. Time for people from all over to put on their best, grab drinks with friends and bet on race horses. It’s a blast. 
Here is a picture I snapped of a direct mail kit from Nielsen TV ratings I got in the mail the other day. It had a few cool strategies I want to point out to help you in your direct mail campaigns. The most obvious are the two crisp dollars. This forces the reader to have a connection with the mail piece. The first connection is curiosity. They will ask why did they send me $2? This leads the reader to look at your direct mail more carefully. Most people check their mail over the trash can. You have an extremely short time to grab them by the throat and make them take a few more seconds to read your mail piece. Money can grab just about anyone’s attention. Now you don’t have to use money, you could use a number of things. The point is to be outrageous, different and attention grabbing. There is a really cool book on this by Bill Glazer, you can check it out 
