We live in a society that wants everything right now, this second. We want to lose the weight and become fit in just a few days with special magic pills. We want to buy a program on T.V. and become millionaires over night. We all want instant gratification. In my opinion, instant gratification is one of the leading causes of failure.

The truth is to become successful in anything you have to work for it and it will take time. You cannot hurry greatness. You have to constantly educate yourself, practice, take action and sculpt yourself if you want to achieve your goals. Millions of people will buy one of those ten step programs to wealth and never take it out of the shrink wrap. Then they turn around and blame the program for it not working. The real reason it didn’t work was themselves. They give up before they even get started. The price for success was to great to pay.

The industry giants did not start out making millions overnight. Facebook was started in a college dorm room. They worked hard and long hours and many even suffered for a long time before they made it to success. We see our stars and celebrities become overnight successes, but what we don’t see was the years of them struggling to find places that would give them the chance to display their craft. We don’t see the ridiculous deals just to put gas in the van to get to the next gig. We don’t see them living in cars and eating ramen noodles for weeks on end. Can you picture the Black Eyed Peas playing their music in a dive bar? You rarely see the struggle many of the famous and wealthy went through to achieve success. You only see the results.

Nature teaches us a valuable lesson about instant gratification: You work for it, or you starve. What you put into your success you will get out of it. To become a success you have to take action and put in your time and dedication. Would you be willing to work and sacrifice a few years to be able to be permanently lazy if you wanted? Is it really a sacrifice or is it an investment? There is no such thing as instant gratification in the path to success.

Sacrifice is the key to salvation Hazen Christensen (my business partner!)

If you are not willing to risk the unusual, you will have to settle for the ordinary. Jim Rohn

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